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Changing Partners
Condé Nast International has formed a joint venture with Globo Media Group, a Brazilian publisher and broadcaster, to publish Vogue and other Condé Nast titles in the South American country, one of the world’s fastest growing markets for luxury goods.
Vogue has been published in Brazil in Portuguese for the past 35 years under a license agreement with Carta Editorial, which also published titles including Casa Vogue and Homme Vogue, most of which will now be published by the new joint venture, Edições Globo-Condé Nast. In addition, all the titles will have an online version. Under the joint venture the companies also plan eventually to launch Brazilian editions of other Condé Nast titles, along with branded digital and digital TV platforms. The last issue to be run by Carta Editorial will be October.
Jonathan Newhouse, chairman of Condé Nast International, said, “Globo is the leading media company in South America and has a reputation for excellence. It is the ideal partner for Condé Nast as we expand our business activities in this key, growing market.” — Nina Jones
