Evento de la Newspaper Association of America

Circulation pricing decisions have to be executed in the context of the larger organizational strategy. A newspaper’s pricing strategy cannot be divorced from the product strategy and there needs to be a plan in place with solid reasoning behind the decisions. Matt Lindsey, president of the consulting firm, Mather Economics LLC has now worked with dozens of newspapers and he will discuss actual case studies and explain how the strategic approach has worked to increase circulation revenue. Learn the theory on maximizing circulation revenues and the success newspapers have experienced capturing more revenue while minimizing circulation losses by identifying a market’s most profitable customer segments.

This Webinar series is FREE to NAA members.