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"The Kaango classifieds platform delivers a key element in our strategy to enable publishers to better exploit the digital marketplace and to deliver greater customer self-service tools," Atex Group CEO John Hawkins said in a statement. He added that Atex seeks other media partners to help bring Kaango to other world markets. Atex said it has begun internationalizing Kaango for deployment in other regions.
Kaango, which launched its first affiliate site in 2006 and now serves more than U.S. 200 publishers, provides a Web-based software platform to syndicate and publish its media partners' print and online classified ads. Unlike traditional aggregator systems, Kaango sites' users are not sent away to unknown sites to see ads, regardless of an ad's origin. Each Kaango media partner can provide large ad volumes and a consistent user experience within its branded marketplace.
"Product internationalization and the use of high-availability cloud computing services will enable Atex to extend the Kaango advertising network into new markets around the globe," said Atex Head of Global Product Development David Montgomery.
Kaango's advanced ad-search and ad-placement tools cater equally to online-only and print-only customers. Its national and affiliate environments offer an alternative to list-based markets. Kaango also supports social-networking sites such as Twitter and Facebook as well as cross-posting to multiple Twitter accounts to support individual publishers.
Kaango founder and former CEO Michael Kranitz will work with Atex to expand Kaango's international presence, using Atex's presence in 54 countries. Kaango's product development team will remain based in Denver as a part of Atex's global development resources. Joe Conti will act as Kaango's chief operating officer and will continue to manage day-to-day operations in Denver.
By E&P Staff
Published: March 04, 2010http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp?vnu_content_id=1004072608
