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Relanzamiento del Diario La Nueva Provincia de Bahía Blanca

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la-provincia

Here is a selection of pages from the first edition of La Nueva as a tabloid, sporting a new name and logo
It’s a historic date for La Nueva Provincia: it opens a new chapter today, with a new format (tabloid), a new logo, and, you may say, a shortened name: La Nueva.  As the folio on Page One reminds us: This is Volume 115, Number 40017.
For this 115-year-old newspaper, one of Argentina’s most prestigious regional dailies, which publishes in the port city of levitra tablets Bahia Blanca, south of Buenos Aires, between the Pampas and cialis iop Patagonia, the redesign represents a new chapter.
Last night in the newsroom, the typical combination of excitement, a little nervousness, editors wondering what could or would go wrong, and writers asking questions about how their stories would appear in the new format.

One of the top stories today: Pope Francis has been namedTIME Person of the Year, a story that resonates with people from around the world, but, especially, with Argentineans, where **Papa Francisco comes from.  Yes, there is the Pope on the Al Dia section (Theme of the Day), reserved for that which editors think will be the bruising on cialis conversation piece of the day.

Project nostalgia

Last night I discovered a front page of it's great! La Nueva Provincia with that look from the 1980 redesign. Quite a contrast to the one published today.
For me, at times a bit emotional, thinking of the same day 33 years ago, when La Nueva Provincia made the big change for that era: switching from a serif to a sans serif font for headlines, using bigger photos, and introducing a Monday Sports supplement. It was all new. It was all scary for the people in the newsroom, so deep rooted in their traditions.  Many of those colleagues have died, some very young, and most noticeably, Federico Massot, the young editor whose passion for everything journalism had taken him toColumbia University’s Graduate School of Journalism, from where he returned with many ideas to buy levitra online without a prescription keep his family’s newspaper advancing.  He invited me to do that redesign.  As I look at his portrait in the newsroom, I know that he is only best offers smiling at what is taking place today. I can only imagine how this change would be if Federico was among us today.

Última actualización ( Lunes, 16 de Diciembre de 2013 13:42 )  

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